Time to wake up and smell the coffee, people.


“The era of procrastination, of half measures, of soothing and baffling expedients, of delays, is coming to a close. In its place, we are entering a period of consequences.” - Winston Chuchill

Individual efforts to stop environmental damage and catstrophic systemic changes are not going to have the desired effect. It is too late for that. The small fraction of our society that actively engages in environmentally conscious behaviours is too small, and there isn’t enough time left.

Certainly, if all you can do is take a bus to work, please do. But if you are a healthy person with an ounce of comprehension of the problems facing us, don’t stand in the acid rain, waiting for the bus to come, thinking you are contributing to a solution. You are not.

Please, drive your car to work and put the time you save in an activism/time bank account. Draw from that account to get involved with an organisation that puts pressure on lawmakers or corporations to change the larger engine of our economy. Get involved with a group that seeks to force governments to enact laws to stop the destruction in its tracks, for everyone, not just the small number of people engaged in mildly ameliorative, conscience-massaging acts of microenvironmentalism.

Think of it this way. We are in dire straits, not unlike a child drowning in a pool. The child is drowning right now. You need to save the child, not rearrange the deck chairs by the pool so the child doesn’t trip and fall into the pool. Get it? We are engaged in half-measures. Not even half-measures. The efforts we are making today are a pittance. Teardrops on a raging bonfire.

The time you burn in quarter-measures trying to avert a disaster that has already happened is just allowing the disaster to more fully unfold. Please read this and get involved.

And yes, take that ‘79 Chrysler out of storage. One day it will be illegal and you won’t have to worry about making the right choice for the environment.