The blogging thing is becoming more than just a thing now - it is an integral part of any communications strategy, particularly for groups who want to maximise their impact in free or low cost of entry channels.

The two smartest people I know in regards to how to do this are Rob Cottingham and Alexandra Samuel. Rob just sent me sent me this:

I wanted to drop you a quick line to let you know about a blogging workshop Alex and I will be holding in May at Hollyhock.

As you know, we’re both pretty compulsive blogging evangelists, and we’ve been struck by the need for training opportunities that focus less on the technical side and more on the strategic, communications and writing aspects of blogging. So Social Signal is creating just such an opportunity ourselves, and we’re hoping you’ll consider passing the word on to your readers.

It’s a four-day intensive workshop at the Hollyhock Centre on Cortes Island. We’ll focus on blogging as a key element of an integrated communications strategy, and work with participants to help them create an authentic, distinctive online voice for themselves or their organizations.

Hollyhock itself is stunning, with accommodations ranging from comfortable tent sites to private oceanside rooms. And the food is nothing short of spectacular. Tuition is just $395 (accommodation and meals are extra). You can get more information at http://www.socialsignal.com/hollyhock .

Here’s a PDF Flyer for the event. Hollyhock is a beautiful place, and Rob and Alex will teach you a lot. Check it out!