Good Business for Virgin

Richard Branson is the latest to jump on Bill Clinton’s Global Initiative train. I think it is only good business for companies like Virgin to be out ahead of important issues.

“We must not be the generation responsible for irreversibly damaging the environment,” said Branson. “We must hand it over to our children in as near pristine condition as we were lent it from our parents.

Branson is a former climate change skeptic that has been converted.

“I used to be skeptical of global warming, but now I’m absolutely convinced that the world is spiraling out of control,” Branson told the magazine. “CO2 is like a bushfire that gets bigger and bigger every year.”

Why can’t politicians lead like this? Because the current strategy in politics is to practice wedge-driving. One of the key semantic wedges right now in the US is the “blame america first” wedge, which climate change activists are always labelled with.

The world is waking up to this issue. Too bad the US government is still administering sleeping pills.